Job Description & Requirements

    activities within Singapore subsidiary business range.

§  Lead the execution of brand strategy and develop new initiatives to win market share and ranking

§  Ensure successful new product launches and review the pillars supported by effective 360 plans (PR, media, social media & digital, forecast, events and CRM, sell-out tracking and the product display in the points-of-sale)

§  Conduct market trend analysis, monitor competitors’ activities and plan proactive actions.

§  Ensure accuracy in forecasting of products and timely submission and timely phasing of Sales Programs and A&P management. 

§  Marketing support activities regarding whole Air solution product (APMS, Communication with Agency, Monthly marketing planning)

§  Lead Pipeline management to enhance future visibility.

§  Cultivate the product category passion both internally and externally.

§  Ensure all ATL & BTL collaterals, POSM, samples meant for the launch are well-prepared and delivered accordingly for maximum launch impact.

§  Implement events and promotions with qualitative executions to maximize commercial returns.

§  Regular and timely update and exchange with the sales and corporate marketing team to ensure the upcoming activities and marketing initiatives are successful.

§  Be physically present at all major promotions and events (closed door, workshops, etc.) to ensure smooth operations.

§  Ensure that all your media plans are in place in accordance to your launch plans.

§  Follow-up closely with PR and Corporate Marketing team to ensure marketing and PR coverage for the products and launches are in place.

§  Direct Marketing agency to ensure in-store concepts and activities are well prepared and executed.

§  Develop store concepts with Visual Merchandising agency to ensure visual merchandising are executed according with brand guidelines.

§  Plan and execute impactful promotions and events setup.

§  Ensure all POSM are delivered in timely basis for the launches.

§  Execute sales and marketing activities in consensus with HQ

§  Coordinate between local teams to implement solutions to enhance the effectiveness of sales and marketing strategies

§  Any other Ad Hoc duties and reporting

Education Level and/or relevant experience(s):

• Minimum Bachelor’s Degree, preferably in Business Management / Marketing
• Over 5 years of experience in B2B Air Conditioner product management/business

Knowledge and skills:

• Rich in Product experience and knowledge
• Good proven track of Sales & Marketing
• Business planning, project management and execution skills
• Good communication, presentation and interpersonal skills

Other requirements: