Job Purpose: Implement, manage and support the Online  Marketing Activities for the Korea’s business to aid sales growth

Principal Accountabilities

Key Challenges

Skills, Know How and experience

·       Developing Korea Specific Customer lifecycle management, Supplier and Segment Marketing Campaigns and creative’s like emails, web banners etc to help generate Sales and measuring the same.

·       Provide support for brand building, PR and communication activities for Korea.

·       Develop metrics to track and measure campaigns, new customer  additions

·       Use digital marketing channel as a tool for acquiring new customers

·       Implement the Global and Asia-Pacific campaigns locally in Korea by working closely with Asia marketing teams.

·       Deliver the regular emails and other online marketing programs.

·       Manage the content of the Website on day-to-day basis.

·       Independently being able to manage large amount of Customer data, campaigns and provide time bound feedback to the Top Management

·       Liaise with creative agencies and printers for brochures, direct mail, merchandising and other printed materials.

·       Manage the community our web  with right mix of activities to ensure that there is adequate focus on the stickiness, content

·       Create content for all the marketing materials

·       Provide Sales team with ongoing support

·       Developing creative’s for web and offline campaigns in line with the campaign brief.

·       Database management knowledge

·       Ability to develop Marketing collaterals and Creative’s to support the marketing campaigns.

·       Provide requisite support for Events with branding and other core marketing activities

·       Working with large amount of customer data to manage customer campaign effectively.

·       Program Management end to end.

·       Manage the marketing budgets for the region.

·       Excellent knowledge of Microsoft Excel and reporting.

·       Basic Degree and post-graduation with at least 5 years’  in B to B Marketing environment

·       A high level of initiative, enthusiasm and business understanding to work with minimum supervision.

·       Must be commercially aware and comfortable working with data including target list sourcing and campaign management

·       Excellent copywriting skills

·       Good attention to detail and ability to work under pressure to strict deadlines.

·       Outgoing, dynamic and results-orientated

·       Excellent negotiation, presentation and interpersonal skills

·       Good written and communication skills in English and Korean language

·       Strong team player and ability to work independently in a fast-paced environment under tight deadlines

Job Dimensions:

Reporting to Sr.Manager Marketing South Asia