Responsibilities

•  Lead in the strategy, conceptualization, planning and execution of integrated promotional campaigns and marketing activities (includes both online and offline) for new customers acquisition in key markets such as Singapore, China, etc to attain sales, conversion and engagement KPIs
• Monitor and conduct accurate, detailed and timely analysis throughout and post campaign period based on sales performance, campaign effectiveness and feedback from activities to tweak existing campaign and for new promotion activities moving forward
• Brainstorm new and innovative campaign concepts and ideas that engage, instill interest and drive purchase
• Work with appointed agencies and internal stakeholders on key deliverables and KPIs based on conversion, profitability and engagement
• Develop, execute and evaluate new customer acquisition initiatives to drive new customers to purchase on iShopChangi
• Prospecting potential strategic partnership opportunities, assisting in deal structuring and execution to drive brand awareness, acquire new customers and increase sales
• Liaise with Tour Agencies, Banks, Credit Cards, Airlines, Payment Gateway eg. Alipay, Wechat Pay to drive footfall into the stores
• Data analysis using nationalities, Average Ticket Value, passenger’s traffic reports, STB / CAG reports etc. to add value to marketing efforts and results
• Ad-hoc and Festival Events and promotions project management to increase sales
• Negotiating with brands and vendors on the sales of advertising space within the stores
• Analyze current market conditions, derive market analysis and present reports that clearly define growth opportunities
• Monitor and track competitor activities and propose possible recommendations for iShopChangi to take

Requirements

• Proficient in Korean language to liaise with Korean speaking HQ and stakeholders
• At least 5 years of online and/or offline Marketing experience from Retail / Travel Retail background
• Possess strong written and verbal communication skills
• A team player with strong work ethics, principles and leadership quality
• Familiar with Microsoft Office, Google Analytics and Photoshop