싱가폴 매니지먼트 대학교(SMU)에서 실시한 2008년 고객 만족도 조사에서 2007년과 비교해 총 8개의 카테고리에서 만족도가 하락한 것으로 조사 되었습니다. 자세한 수치 및 내용은 아래를 참고하시기 바랍니다.

카테고리                                                       2007년        2008년        하락폭
            
Tourism, Hotel and Acommodation Service         71.0            68.6            2.4
Food and Beverage                                          67.7            65.4            2.3
Finance and Insurance                                     68.4            67.0            1.4
Retail                                                              68.5            68.1            0.4
Transport and Logistics                                    69.1            68.7            0.4
Information Communication                               67.4            67.2            0.2
Education                                                       70.0            69.8             0.2
Health Care                                                     67.7            67.6            0.1

Customer Satisfaction

Perceived Overall Quality (0.61% 감소)
Customer Expectation (0.78% 감소)
Perceived Value (0.96% 감소)