(WBC) 2월 5일 모임 공지입니다.

*일시:2월 5일10:30am

*장소:TCC @ wisma Atria

*책:The Power of Habit : Charles Duhigg

*읽을 분량: ch5-ch7, p212까지


[Discussion Questions]

*Chapter5
1.Describe the “marshmallow study” that was conducted in the 1960s and the results of this study. What does this experiment tell us about the concept of self-regulation? Why is willpower a keystone habit?

2.Examine the similarities and differences between Paul O’Neill’s focus on “safety” and Starbucks’ focus on “best service” as keystone habits. How do these keystone habits differ? How are they similar?

3.What advice would you give yourself to increase your willpower habits regarding completing class assignments and submitting them by the due date?


*Chapter6
1.Why would a leader want to prolong a sense of emergency on purpose or create the perception of a crisis? Is that ethical? Why or why not?

2.How many times have you visited a hospital or used public transportation? After reading about the habits of Rhode Island Hospital and the London Underground, how do you feel about
your experiences with hospitals and public transportation? Based on your experiences, are you confident about the services offered by these organizations? Why or why not?


*Chapter7
1.Why do companies (i.e., Target) collect data about consumers’ shopping behavior? Is it for your benefit or theirs? How do companies capitalize on “guest portraits”?

2.After reading this chapter, what is your opinion of marketing that tries to change your habits? Are these marketing practices beneficial or detrimental?