(WBC) 1월 22일 모임 공지입니다.

*일시:1월 22일10:30 am

*장소:TCC @ wisma Atria

*책:The Power of Habit : Charles Duhigg

*읽을 분량: ch2, 59페이지까지 읽어오세요.

[Discussion Questions]

1.Why was E.P. described as “a man who would upend much of what we know about habits”? What did researchers learn from him?

2.Thinking back to the example of McDonald’s restaurants presented on page 26 in the book, how
does this company use cues and rewards to trigger habit loops in its customers?

3.The author writes that it is possible to reawaken a habit, and that habits never disappear, but are changed by new cues, routines, or rewards. Describe a habit of yours that has been changed or replaced. Do you agree or disagree that this habit can be reawakened? Why? What would it take to reawaken your habit?

4.Explain how Hopkins changed Americans’ habits. Prior to his marketing campaign, fewer than 10% of Americans had toothpaste in their medicine cabinets, but within 10 years, more than 65% did. How did Hopkins get Americans to change their habits and use toothpaste?

5.Proctor & Gamble sells hundreds of products, including Pringles potato chips, Oil of Olay moisturizer, Bounty paper towels, CoverGirl cosmetics, Dawn dish soap, Downy fabric softener and Duracell batteries. What do you think P&G knows about your habits?

6. How did Julio the monkey’s reward responses change as he became more and more practiced at pushing the lever?